About this course
Digital Marketing Internship Program: 6-Week Structured Learning and Experience
This 6-week internship program provides a deep dive into essential digital marketing concepts, equipping interns with practical skills in SEO, content marketing, social media management, paid advertising, email marketing, analytics, and automation. Each week focuses on a core area, ensuring a structured and hands-on learning experience.
Program Highlights
Week 1: Introduction to Digital Marketing & SEO Fundamentals
· Understand the basics of digital marketing and its various channels.
· Explore consumer behavior and market trends in the digital space.
· Learn on-page and off-page SEO techniques.
· Conduct keyword research and optimize website content.
· Perform an SEO audit for a sample website.
Week 2: Content Marketing & Blogging for SEO
· Learn content marketing strategies and their role in digital marketing.
· Write SEO-optimized blog posts and web content.
· Understand content distribution across digital platforms.
· Explore engagement strategies to drive organic traffic.
Week 3: Social Media Marketing & Paid Advertising (SEM, PPC)
· Develop a content calendar for a brand’s social media platforms.
· Plan and execute social media marketing campaigns (Facebook, Instagram, LinkedIn, Twitter).
· Create a Google Ads campaign plan.
· Set up a Facebook Ads campaign with a defined objective.
· Analyze ad performance and optimize for better ROI.
Week 4: Email Marketing & Marketing Automation
· Design an email marketing campaign using Mailchimp.
· Learn email segmentation and personalization techniques.
· Track email performance and optimize for conversions.
· Explore marketing automation tools like HubSpot to streamline campaigns.
Week 5: Web Analytics, CRO & Competitor Analysis
· Utilize Google Analytics to track website and campaign performance.
· Identify areas for improvement in a sample landing page.
· Conduct A/B testing to optimize conversion rates.
· Perform a competitor analysis using online tools to refine marketing strategies.
Week 6: Branding, Influencer & Affiliate Marketing + Final Project
· Develop a positioning strategy for a fictional brand.
· Create a strategy for an influencer collaboration campaign.
· Develop an affiliate marketing strategy for an e-commerce brand.
· Analyze a successful digital marketing campaign as a case study.
· Work on a Final Project: Develop a comprehensive digital marketing strategy for a chosen brand and present key insights.
Expected Outcomes
By the end of the program, interns will:
✔ Gain hands-on experience in executing digital marketing campaigns.
✔ Improve analytical and strategic thinking in digital marketing.
✔ Develop strong skills in SEO, content marketing, social media, and paid advertising.
✔ Be able to measure and optimize marketing strategies for business growth.
Requirements
Laptop
Internet Connection
Microsoft Excel
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To provide interns with a foundational understanding of digital marketing concepts, including key channels, current trends, and strategic approaches to online marketing.
To create a structured content calendar for a brand's social media platforms (Instagram, Facebook, and LinkedIn) to ensure consistent posting, audience engagement, and strategic content planning.
To familiarize interns with SEO principles by conducting an SEO audit for a sample website and providing actionable on-page and off-page optimization recommendations.
To develop a Google Ads campaign plan that outlines the key elements of a paid search marketing strategy, including budget allocation, targeting strategy, and campaign structure.
To create a 1000-word SEO-optimized blog post that effectively integrates target keywords and follows a strategic content marketing approach to attract and engage readers.
To design an email marketing campaign using Mailchimp that includes audience segmentation, automation setup, and an engaging email template for improved customer engagement and conversions.
To analyze website traffic using Google Analytics and generate an insightful report that evaluates audience behavior, engagement, and overall website performance.
To evaluate a sample landing page, identify areas for improvement, and provide a detailed optimization plan to enhance user experience and boost conversion rates.
To develop a strategic plan for an influencer collaboration campaign, outlining key goals, target influencers, campaign execution, and ROI projections.
To set up a Facebook Ads campaign with a clearly defined objective, target audience, ad creative, and budget, followed by analyzing performance and providing insights.
To develop an affiliate marketing strategy for an e-commerce brand, outlining commission structures, partner selection criteria, and implementation steps to drive sales and brand awareness.
To explore marketing automation tools like HubSpot, and create a sample lead nurturing workflow that improves customer engagement, lead qualification, and conversion rates.
To conduct a detailed competitor analysis using online tools and generate a report highlighting competitors' strengths, weaknesses, and strategic insights for competitive advantage.
To develop a positioning strategy for a fictional brand by crafting a brand positioning statement and building a comprehensive strategy framework to establish a competitive market presence.
To analyze a successful digital marketing campaign and provide a detailed case study breakdown, highlighting strategies used, results achieved, and key takeaways.
To create a comprehensive digital marketing strategy for a chosen brand, covering key aspects such as SEO, social media, content marketing, email marketing, paid advertising, and performance tracking.
